Building a Standout Brand for Your New Business
Building a standout brand for your new business takes intentionality and creativity. Here are some key steps to achieve it: Know Your "Why": Define your purpose: What makes your business unique? What…
USP Analysis – Your Route to a Successful Business
What you can offer your customers that your competitors do not or cannot offer, is your unique selling proposition or unique selling point (USP). In a world of me-too products,…
Branding
Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a bit vague and can quickly become confusing, even for people who have…